A celebrity branding company on Wednesday sued Ayesha Curry, the food and lifestyle personality and wife of Warriors guard Stephen Curry, seeking more than $10 million for breach of contract.
Flutie Entertainment said in a lawsuit filed in Los Angeles Superior Court that the five years it spent with Ayesha Curry brought “significant and unprecedented results.” Those include helping Curry land a Food Network show and a hosting role on ABC’s “Great American Baking Show,” as well as producing a bestselling cookbook and launching several successful food-based businesses.
But the suit alleges that in the 11 months since terminating the relationship she has denied the company its share of proceeds from the businesses, deliberately slowed down new enterprises, took away a top employee and “essentially gutted and devalued Flutie Entertainment’s interests.”
In a statement to The Chronicle, Curry’s attorney, Michael Plonsker, said, “Ayesha Curry terminated her business relationship with disgruntled manager Robert Flutie in early 2019. We are confident that the legal process will find his accusations nonsensical and completely unfounded.”
Flutie Entertainment’s suit says Curry had a modest following for her social media and food blog and was known primarily as Stephen Curry’s wife when it began working with her. The Florida-based company, founded by Robert A. Flutie, says it was “clearly and undeniably instrumental in helping her achieve success.”
The suit also names as defendants six Curry-affiliated companies and a former Flutie employee who handled Curry’s business for the company but now works directly with Curry.
Ayesha Curry was an actress when she married Stephen Curry in 2011. She began doing cooking demonstrations on YouTube in 2014. Ayesha and Stephen have three children.
Photo: Rich Fury / Associated Press 2015
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